Tagged “measurement”
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Free Keyword Rank Checkers: What You're Actually Giving Up
Free rank checkers aren't fake — they're sampled differently. Here's what the free tier costs you in accuracy, history, and geography, and when it's fine.
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How Often Should You Check Keyword Rankings?
Weekly for most sites, daily only when something specific is in flight. Checking more often adds noise, not information — here's the reasoning.
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Rank Tracker vs. Search Console: Which Position Is Real?
They measure different things. A rank tracker samples a synthetic SERP; Search Console averages real impressions. Neither is wrong — here's when to use each.